Insert Marketing

Our Work — Content

Content / Case Study 03

Casa Loma

Aerial film and social content for one of Toronto’s most recognizable landmarks.

Industry

Hospitality / Events

Services delivered

Aerial Video · Social Content

Engagement

Featured content

The brief

Casa Loma is one of the most recognizable buildings in Toronto, so the content had to show it in a way people don’t see from the street. Insert produced aerial footage of the castle and its grounds, along with social creative for Don Alfonso 1890, the restaurant at Casa Loma.

What we did

01

Shot the castle from above

Drone footage moving across the towers, rooftops, terraces and grounds.

02

Put the estate in context

Wider aerial passes that place Casa Loma within the surrounding neighbourhood and city skyline.

03

Created vertical social content

A story-format piece for Don Alfonso 1890, featuring the dining room inside Casa Loma.

04

Kept the landmark at the centre

Let the architecture carry the content instead of generic event imagery.

Results

Scale

Aerial footage shows the full size and setting of the estate.

Social-ready

Landscape film and vertical story formats ready for different channels.

Distinctive

Content that could only have been shot at Casa Loma.

The work

Don Alfonso 1890 — social story