Graphic Design / Case Study 04
Escapade
Key art, lineup creative and VIP sales collateral for a three-day festival.
Industry
Events / Festivals
Services delivered
Graphic Design · Campaign Creative
Engagement
2024 festival campaign
The brief
Bud Light Escapade is a three-day music festival in Ottawa. For the 2024 edition (June 21–23), Insert designed creative across the festival’s key touchpoints — the key art, stage and artist announcements, the lineup posters and the VIP bottle-service flyer — all built on one teal-to-magenta visual system.
What we did
Built the 2024 key art
Set the campaign look — the chrome Escapade mark over a teal-to-magenta gradient, locked up with the Bud Light sponsor mark and festival dates.
Designed artist announcements
Created headliner cards for the Great Lawn Stage, featuring The Chainsmokers and Slander.
Laid out the lineup
Designed the full-weekend and day-by-day lineup posters, keeping long artist lists readable inside the campaign style.
Created the VIP sales flyer
Designed an isometric map of the VIP area alongside what VIP includes and the bottle-service package options.
Results
One system
Key art, artist cards, lineup posters and VIP collateral all share the same visual language.
Readable
Dense lineup and package information stays clear without flattening the design.
Sales-ready
The VIP flyer shows the space, the inclusions and the packages in a single piece.
The work
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