Industry
Home Services & Trades
Services delivered
Local SEO · Google Business Profile · Google Ads
Engagement
Feb–Jul reporting window
The brief
A WETT-certified chimney repair business serving Scarborough, Markham, Thornhill and Richmond Hill. Insert fixed the technical visibility issues holding back its local search presence, then added a tightly focused Google Ads campaign to capture high-intent repair searches.
What we did
Fixed technical visibility issues
The groundwork that determines how easily Google can find, trust and rank the site.
Grew Business Profile activity
Profile views, interactions and calls rose from March onward as the backlog of visibility issues cleared.
Ran a focused paid search layer
A $500 Google Ads campaign targeting chimney repair and rebuild searches across four GTA areas.
Found the core demand
Two keywords — “chimney repair GTA” and “chimney repair Scarborough” — produced 72% of all ad clicks.
Results
16.1%
of everyone who viewed the Business Profile took an action on it.
72%
of ad clicks came from just two keywords, at above-average click-through rates.
4.18%
click-through rate on “chimney repair GTA,” against a 3.09% account average.
The work
0
Google Business Profile views
0
Profile interactions
0
Calls made, at no media cost
0.09%
Google Ads click-through rate
How the numbers connect
Google Ads clicks by keyword
79
chimney repair GTA
60
chimney repair Scarborough
18
chimney rebuild Markham
16
chimney repair Markham
13
chimney repair Thornhill
Where profile views come from (% of views)
41
Search – mobile
39
Search – desktop
12
Maps – mobile
8
Maps – desktop
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