Industry
Food & Beverage / QSR
Services delivered
Website Design · Interactive Menu · UX · Development
Engagement
Custom website experience
The brief
Holy Puff already had a fun, high-energy brand, so the website could not feel like a standard restaurant template. Insert designed a custom interactive menu experience that lets the product personality come through while still making browsing simple and intuitive.
What we did
Designed around the brand personality
Used bold, playful interactions that feel native to Holy Puff rather than layered on afterward.
Built a custom interactive menu
Created a menu experience that invites users to explore products instead of scanning a static list.
Balanced fun with usability
Kept navigation and product discovery clear even as the experience became more expressive.
Extended the system responsively
Made sure the interaction still works cleanly across desktop and mobile.
Results
Menu as experience
The menu becomes part of the brand experience instead of a utility page.
Playful
The digital experience carries the same playful energy as the product and visual identity.
Still fast
Customers can still move through products quickly without the design getting in the way.
The work
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