Industry
Home Services & Trades
Services delivered
Website · Landing Pages · Lead Capture · CRM
Engagement
Website + performance system
The brief
For Maple Garage Doors, the website experience had to support paid acquisition and turn service intent into qualified enquiries. Rather than sending every visitor through a generic path, the web work connects targeted landing experiences, qualification and follow-up into the larger lead system.
What we did
Built around service intent
Structured pages and landing experiences around the jobs homeowners are actively looking to book.
Designed conversion paths
Kept calls to action and forms focused on generating usable enquiries.
Added lead qualification
Used form logic and location filtering to reduce bad-fit and out-of-area submissions.
Connected the web layer to CRM
Passed new enquiries into follow-up workflows instead of letting website leads sit untouched.
Results
Built to convert
The web experience is designed around generating enquiries rather than passive browsing.
Filtered
Qualification helps keep out-of-area and bad-fit leads away from the sales team.
One CRM
Website submissions flow into the same CRM and follow-up system used by paid media.
The work
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