Industry
Restaurant / QSR
Services delivered
Branding · Packaging · Print · Environmental
Engagement
Full launch identity
The brief
BRGRS was built as a complete customer-facing brand system from launch. The identity needed to work just as hard on a storefront as it did on packaging, menus and everyday service materials.
What we did
Created the full identity
Logo, palette and typography built as one system from the start.
Designed the packaging
Translated the brand into tangible customer touchpoints.
Built the menu system
Created the tri-fold menu and supporting print applications.
Took it to the storefront
Extended the identity into the physical environment so the experience felt consistent end to end.
Results
Four touchpoints
Brand, packaging, menu and storefront all speak the same visual language.
Before opening
Every essential customer touchpoint was designed before opening.
Built to grow
A visual system that can continue into future campaigns and locations.
The work
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