Industry
Nightlife / Hospitality
Services delivered
Branding · SOPs · Launch
Engagement
Built from scratch
The brief
Club Waterloo was a ground-up launch. Insert helped shape not only how the venue looked, but how the brand would be carried into launch and repeated consistently by the team operating it.
What we did
Built the brand from scratch
Established the core identity and visual direction.
Created launch-ready assets
Prepared the practical creative needed to introduce the venue.
Developed brand SOPs
Documented how the identity should be used and maintained internally.
Supported the launch
Connected brand decisions with the operational realities of opening a venue.
Results
From scratch
A complete new venue identity with no legacy system to work around.
Written down
SOPs gave the internal team a repeatable way to use the brand.
One launch
Launch, operations and creative were developed as one connected system.
The work
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