Industry
Nightlife
Services delivered
Meta Ads · Dedicated Landing Links · Revenue Tracking
Engagement
Ongoing retainer
The brief
Fill a Toronto nightclub every Friday and Saturday. Not with likes. With people at the door and bottles on the table.
What we did
Built two dedicated doors
One link for guestlist, one for bottle service. Every ad pointed at exactly one of them — no homepage, no menu, no wandering.
Tracked everything weekly
Every sign-up logged to the night, every check-in at the door, every table to its final bill — right next to the promoters’ own numbers.
Kept the budget flat
$2,000 a month, unchanged all year. The funnel did the heavy lifting, not more spend.
Tuned the funnel over time
Once dialed in, the sign-up-to-door rate climbed from about 5% to nearly 20%.
Results
12.2x
return on every ad dollar spent in 2025.
5.5x
online revenue once the funnel was tuned — up from a $5,785/mo average to $32,040/mo.
19.6%
sign-up-to-door rate, up from 5.3% before the funnel was tuned.
The work
0.2x
Return on every ad dollar
$0.16
Cost per online sign-up
$0.33
To put a guest through the door
0
Bottle tables booked from an ad
What this is made of
Paid social ads
$2,000 a month, flat, the whole year.
Two dedicated links
One for guestlist, one for bottle service — no homepage.
Weekly tracking
Sign-ups, door check-ins and final bills, logged every week.
How the numbers connect
Online revenue, before and after tuning the funnel
5,785
Feb–Apr 2025 avg
32,040
Jun–Dec 2025 avg
Next case study
Maple Garage Doors →