Paid Media / Case Study 02
Maple Garage Doors
Turning ad spend into a connected acquisition system.
Industry
Home Services & Trades
Services delivered
Meta · Google · Landing Pages · CRM
Engagement
Ongoing retainer
The brief
A GTA garage door company that wanted more bookable jobs and less time wasted on enquiries that were never going to buy. We built the whole engine — ads, pages, CRM — and had it live in weeks.
What we did
Ran Meta + Google
Lead-form campaigns on Facebook and Instagram for volume. Performance Max and Search on Google for people already typing “garage door repair near me.”
Built conversion landing pages
One job per page. Built around what the customer wants fixed, not a tour of the company.
Wired it into the CRM
Every lead lands in GoHighLevel tagged to the ad that found it, gets followed up automatically, and is split between the sales team.
Filtered the bad fits
Tight geo-targeting and qualifying questions keep out-of-area enquiries away from the sales team.
Results
68 leads
into the CRM in the first seven weeks of going live.
$10.64
per Google conversion from Performance Max and Search.
+26%
more Google clicks in a month on the same budget, as cost per click fell 20%.
The work
$0.21
Per lead on Meta
0%
Of leads qualified for sales
0
Calls a month from the Google listing
0.8K
Ad impressions in the first 7 weeks
What this is made of
Paid creative
The Curb Appeal ad set and the August video.
Landing page + form
The lead form with its qualifying questions.
CRM flow
The GoHighLevel pipeline stages and round-robin split.
How the numbers connect
Movement
Cost per Google click
↓ 20%
on the same monthly ad budget.
Google clicks
↑ 26%
in a single month.
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