Paid Media / Case Study 04
Château Le Jardin
Filling a wedding venue’s calendar — without anyone copying and pasting leads.
Industry
Hospitality & Venues
Services delivered
Meta · Google · Lead Automation · CRM
Engagement
Ongoing retainer
The brief
A Woodbridge wedding and event venue with serious demand and a daily manual chore: pulling leads by hand and sending them to sales. The job was to turn up the volume and take the humans out of the plumbing.
What we did
Scaled Meta and Google
Meta lead forms for volume, remarketing for the couples who already looked, and Google Brand and Performance Max for people searching by name.
Ran a $25K “Win Your Wedding” contest
A three-month campaign that grew the audience and fed straight into booked consultations.
Automated the lead response
Every enquiry gets an instant reply in the sales team’s own voice, from a proper sending domain.
Routed every lead to a person
Per-sender routing in GoHighLevel so replies land in the right rep’s inbox.
Results
+38%
more leads month on month — 439 in June, 606 in July, 674 by August 26.
+69%
Google inquiries in a month, with Brand search down to $19.88 per inquiry.
2.4x
engagement rate in a month (0.5% → 1.2%), with website visits up to 23,500 a month.
The work
0+
Leads in under 3 months
$0.07
Per lead on Meta remarketing
0
Consultations booked from the contest
0M+
Social views a month
What this is made of
Paid creative
Top Meta lead ad and the remarketing ad.
Contest
The “Win Your Wedding” landing page.
Automation
The GoHighLevel workflow and the instant-response email.
Leads, month over month
439
June
606
July
674
August 26
Movement
Google inquiries
↑ 69%
in a month, with Brand search down to $19.88 per inquiry.
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